WE ARE "STORYSMITHS."
We mold various narratives into fascinating brand stories much like hammering hot iron to craft useful tools. We are blacksmiths of story. From strategy, campaign planning, and business consulting to content creation, we create stable and effective brand experiences.
The stories we tell and share with consumers will change the market they perceive and will transform the brand.
We believe in the power of a well-crafted, simple story.
“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” As this saying goes, our content goes beyond advertising and tells stories about the brand's values in various formats that consumers can relate to.
We use a systematic process to create stories in a variety of formats at scale and engage consumers to amplify and reproduce brand values.
Many branded content is a one-sided message that speaks for the brand's side of the story. It doesn't stray far from the attention-grabbing, one-shot stimulus. These provider-oriented speeches cannot move consumers, either.
The narrative of a brand is a larger concept than the creativiry of advertising. While good creativity draws attention to your ad with its ingenious ideas, a good narrative provides food for thought, making consumers think about your brand and connect with it on their own, long after they've seen the content.
Therefore, storytelling is the process design to move the consumers. Stories are the raw material that makes the process work.
For example, a process to move food consumers should include a design that enables a natural flow of messages across channels addressing pre- and post-meal concerns, along with the creativity to whet people's appetites.
So We Build
Brand Media.
Our media strategy is designed not just to drive awareness and traffic, but to distribute stories to the audiences that can actually grow the brand. For this, we propose a "brand media.”
Your brand's platform must be the destination media around the values of the brand and the customers. We can design it.
For instance, luxury brands should not claim to be just luxurious. They should become a go-to media for people who love luxury, like Robb Report.
Instead of talking about investment products, a financial brand should be a media that helps investors stay ahead by informing valuable news, like HSBCnet.
If you're a distinctive lifestyle brand, stop running sensational ads. Consistently showcase your brand's taste, like Monocle.
The ideal brand media will have the form of a branded TV station or OTT that tells the brand's story.
A YouTube channel is centered around product information and advertising. Branded OTT aims to represent the brand’s product category. It's a media filled with colorful content featuring product information and vision, as well as the industry and consumers.
Its operation requires a large amount of content. Not just one-time viral videos or extended TV commercials, multiple episodes (i.e., series) of stories presenting the brand's message and value over time are needed. Our production standardization process allows high-diversity, low-cost production.
We're more than a marketing agency. We're process designers around stories.
Not only do we create brand, marketing, platform, content, and digital business strategies,
but we also create content, campaigns, platforms, and media.
We are storytellers, marketers, and business consultants who create stories based on data, design consumer experiences around, and execute campaigns and media.
Multi-disciplinary
Experts for
Effective and Efficient
Story-building
It needs more than just creators or strategists to build good stories. That's why Storysmith is composed of talents from different disciplines -- screenwriting, advertising creative, producing, marketing strategy, brand journalism, process management, and community management. We are not just another marketing agency; we are a story marketing studio and a consultancy.
All of us have 15+ years of experience in digital marketing and content production. From this we have built our proprietary "stories database" and "story-building formula," in which we streamlined and standardized the whole process from story planning, selection, elaboration, production, and management. It makes us a very unique content marketing studio.
Our Services
We create and deliver a variety of deliverables in strategy consulting, production, and execution.
